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Nielsen (1997) suggest that it is rare for anyone to read a web page word for word so it is crucial to have scannable text throughout the entire page. The Garren New York website has made it easy for their viewers by keeping the amount of text to a minimum. There are only twelve words on the entire homepage and six of them are the name of the salon; which is repeated twice. This makes it simpler to navigate around the site and find what is needed immediately rather then searching through hundreds of words. It gives a decorative look which Wysocki (2004) explains the decorative category as short words or phrases that are meant to be read quickly and attract attention. The Garren New York website does this very well.

“When a letter or word or sentence or paragraph is placed on a page or screen, it is given a particular lettershape, style, size, and overall shape” (Wysocki 2004, p.127). The Garren New York website uses four different sizes of text with a regular style typeface. They use all capitol letters which create a strong and prominent feeling. They also use the Times New Roman font. Roman typefaces “give their writing classical weight” (Wysocki 2004, p.128). Since the website is for a famous hair salon in New York, they want to come off with that classic appeal so using Times New Roman is a good choice. The font has “lines called serifs which are at the end of the main strokes which are supposed to look like the finishing touches a stone carver would give to a letter to clean its edges” (Wysocki 2004, p.128). This parallels the hair cuts being done by Garren New York, which are meant to have clean edges as well.