Background

The Garren New York Website had an entire photograph of their salon as the background of the screen. “Photographs are often used to bring a sense of immediacy and reality to a layout” (Wysock 2004, p.132). It makes you feel almost as it you could walk right into the website for your hair appointment.

The colors in the background are quite neutral and dull. “Websites that want to give the appearance of being serious tend to use muted colors and a limited number” (Wysocki 2004, p.132). Since the website is for a very high-class salon, they need to come off as very serious and professional. The colors used work well together to create a calming affect. Zambonini (2009) says that the colors presented in a website need to be harmonious to make it work, and Garren New York’s website definitely makes this work.