Links

The website uses “different typefaces and other graphic elements to create a variable surface that can look playful or create a sense of geometric order.” (Wysocki 2003, p.131). The six links that are used look like they are on top of a white glass table, which lays across the bottom of the screen, because there is a shadowing effect under the text. This gives the more realistic effect and when you scroll over the links, it looks like you are picking something up off of the table, which is a playful aspect. It correlates with the salon very well because the hairdressers pick up their supplies off of a table to transition your hair from one look to another, which is the same as you picking up the links to transition from one webpage to the other.

The inks travel up in space when scrolled over “to differentiate what is clickable” (Wysocki 2004, p.131). They also become highlighted in a muted gold color as another way to signal the ability to click on it.