Zambonini (2009) suggest that a professional looking website has to have the majority of the weight in the center of the page to keep its balance. The Garren New York logo is the biggest feature on the webpage and is smack dab in the center of the screen. This not only draws attention to the most important subject but also does a wonderful job of balancing out the other features on the page. Since there are only a few aspects going on in the webpage, a simple composition is created. Simplicity is shown by an “uncluttered layout and minimal features” (Csikszentmihalyi, 2009).
The Garren New York website serves the purpose of a high-class hair salon and does a great job at showing their professionalism through its text, background, visual transition, links and composition. Their soon to be clients are sure to get a good feeling about their salon through their website and simply book an appointment by using the contact information easily found with the click of the mouse.
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